Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014. As has become customary, held in London’s Soho, officiated over by Diageo’s head of whisky outreach, Nick Morgan and in the hot seat a jet and train-lagged master distiller, Jim Beveridge.
Russian police have uncovered a factory producing counterfeit alcohol, including fake Johnnie Walker Black Label and other brands.
Brands Report 2023: Scotch Whisky
It’s a familiar tale in this category, but although the names may be familiar, their order has a new spin.
Johnnie Walker is giving away 270,000 free drinks in the UK
Blended Scotch brand Johnnie Walker has announced a partnership with UK nightlife discovery app, DUSK, to give away 270,000 Johnnie Walker and lemonades at participating venues across the country.
Johnnie Walker releases final Masters series whisky
Johnnie Walker has launched Masters of Flavour, the third and final whisky in the Johnnie Walker Masters series.
Dr Emma Walker will replace the legendary Dr Jim Beveridge as Johnnie Walker master blender at the end of the year.
Prince Charles officially opens Johnnie Walker Princes Street
Prince Charles has officially opened the new Johnnie Walker store and global visitor centre in Edinburgh.
Johnnie Walker launches eight-storey visitor centre in Edinburgh
Diageo has opened its Johnnie Walker visitor centre on Princes Street in the centre of Edinburgh.
Brands Report 2021: Scotch whisky
Scotch leader Johnnie Walker made it 11 wins from 12 this year, with another dominant display. No matter where you are among the world’s top bars, this is the scotch you’re most likely to see behind the stick, according to our poll.
Johnnie Walker pledges to plant one million trees in Scotland by 2025
Johnnie Walker has announced a commitment to plant one million trees across Scotland in the next five years.
Brands Report 2020: Scotch whisky
Because so many classics call for bourbon and rye, scotch has never been the go-to whisky in cocktail bars, but it is certainly now much more in the thinking.
Johnnie Walker's Jim Beveridge awarded OBE
Johnnie Walker master blender Dr Jim Beveridge has been awarded an OBE in the Queen’s Birthday Honours List for services to the scotch whisky industry.
Johnnie Walker submits Edinburgh visitor centre plans
Diageo has submitted plans to transform one of Edinburgh’s landmark buildings into a global visitor experience for Johnnie Walker, the world’s leading scotch whisky brand
Diageo to invest £150m in Scotch visitor centres
Diageo has announced a £150m investment over three years to transform its Scotch whisky visitor experiences.
Brands Report: Scotch Whisky
The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith
Johnnie Walker shop opens in Miami airport
Diageo Global Travel has opened a Johnnie Walker store in partnership with Duty Free Americas at Miami International Airport.
Johnnie Walker launches ginger and whisky tonic
Diageo’s Johnnie Walker has launched a pre-mixed beverage in Australia, which the brand says is designed for daytime drinking occasions.
The fourth John Walker Private Collection
Diageo has unveiled the fourth John Walker & Sons Private Collection expression.
The fourth John Walker Private Collection
Diageo has unveiled the fourth John Walker & Sons Private Collection expression.
Johnnie Walker Blenders’ Batch Red Rye Finish
Diageo has released a limited edition Johnnie Walker Blenders’ Batch Red Rye Finish as the first release from its experimental Blenders’ Batch series.
Johnnie Walker keeps with walking Colombia
Keep Walking Colombia is a new documentary film by the makers of scotch whisky Johnnie Walker in association with Bogotá’s Museum of Modern Art (MAMBO).
Diageo launches biggest campaign in Johnnie Walker's history
Diageo has launched its "largest ever” global marketing campaign for Johnnie Walker.
New look John Walker & Sons XR 21 Year Old
Diageo Global Travel and Middle East has unveiled a new look John Walker & Sons XR 21 Year Old blended scotch whisky, in a 1-litre edition exclusive to travel retail.
Scotch whisky: Blending In
Blended scotch whisky rules when it comes to volume sales worldwide. Gavin D Smith reports
The World's 50 Best Bars Brands Report 2015: Cocktails
Here we look at the brands used by the World's 50 Best Bars in cocktails.
Brands Report 2015: Scotch Whisky
Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.
Johnnie Walker and Smirnoff named ‘Best Global Brands’
Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands.
Explorers Club and Diageo settle
The Explorers Club has announced that it has come to a settlement with Diageo over the use of its name in regard to the global number one scotch whisky brand, Johnnie Walker.
New Johnnie Walker houses at Mumbai and Taipei
Diageo Global Travel has announced the opening of two Johnnie Walker House retail showcase stores in travel retail – one in Mumbai, India and another in Taipei, Taiwan.
Diageo opens £1.5m brand archive
Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
Diageo GTME launches new John Walker
Diageo Global Travel and Middle East (GTME) has announced the launch of the John Walker & Sons Private Collection by Walker's master blender Jim Beveridge.
Diageo is distiller of the year
Diageo has been named Distiller of the Year 2014 by Whisky Magazine.
Johnnie Walker concept store in T4
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Diageo launches lost whisk(e)y scheme
Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.
Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.
Walker and Dunhill come together
Johnnie Walker Blue Label, Diageo’s best selling blended Scotch whisky brand and Alfred Dunhill have joined forces to create the ‘Johnnie Walker Blue Label and Alfred Dunhill Travel Retail exclusive gift pack’.
A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Diageo to spend £7.2m on Johnnie Walker
Diageo has announced a new marketing campaign for its scotch whisky blend, Johnnie Walker, that will amount to a £7.2 million spend.
Diageo hails North America as Asia slows
Diageo has reported steady net sales growth of 5%, despite Asia Pacific's revenues slowing and Western Europe continuing to falter.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
Brands by Value: full results
Brand valuation and marketing company Brand Finance has compiled a ranking of the world’s biggest spirits by brand value. Here is the top 50.
Scotch Blends: Look out for the wave
Patience Gould checks out the latest state of play in the blended Scotch whisky world – and finds much cause for optimism
Johnnie Walker usurped as whisky's no.1
Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.
Johnnie Walker's The Gold Route launches
Diageo has released the second blend in the Johnnie Walker Explorers' Club range, which is a duty free exclusive.
Last night (February 13) I sat through another Diageo master class on the art of blending and the importance of blended Scotch Whisky to the overall whisky and spirits market.
Diageo to expand its archive
Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.
Diageo sees silver lining in southern Europe cloud
Diageo CEO Paul Walsh today said down-trading markets in southern Europe could have a positive effect on Diageo’s Scotch brands.
World's 50 Best Bars Brands Report: Scotch
Scotch whisky is the subject of the third installment of the Brands Report, a spin-off survey from The World's 50 Best Bars. So which drams are the toast of the world's best bars.
Diageo and Suntory in talks to buy Beam?
Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).